The Beginner's Guide to Small Business SEO: Search Engine Optimization

February 2, 2021
min read

The term ‘Search Engine Optimization’ (SEO) can strike fear in the heart of even seasoned marketers. For new business owners who are trying to establish their brand in the digital space, it is a complete nightmare. Whatever line of business you are involved in, SEO is a crucial part to reach your tech-savvy potential customers. SEO is quite similar to a wildly moving target that demands its practitioners to focus on broader aspects and different metrics that need to work in harmony for driving traffic and yielding quality leads. Since SEO is often evolving, paying someone $25 to register your brand-new site with a ton of search engines wouldn’t work. If only SEO was that easy. If your site is built and maintained by people who don’t have a clue what makes your site easy for search engines to work with, then your site doesn’t stand a chance in the battle for SERP rankings. Although there is no straightforward rule book for SEO, there are a ton of critical aspects like the right set of keywords, on/off-page optimization, backlinks, and more, when used right can put you not just one but multiple steps ahead of your competitors. Before we dive deep into the deep waters of SEO to understand improvement opportunities and expert tips to streamline your SEO strategy for the better, let’s get a better understanding of what matters.

What is SEO optimization?

Search engine optimization (also known as SEO) refers to the process of optimizing your websites and web pages to rank well in a search engine. While there are two ways to get your site and web pages listed on a search engine, the first method called paid marketing or pay-per-click ads will require a business owner to pay a substantial amount of money to populate their site on the results pages in a search engine.What’s more, most new customers avoid clicking on ad results on a webpage even if they appear to be relevant due to the skepticism about paid marketing. SEO on the other hand pulls the page out of your site’s index because it withstood the search engine’s algorithm analysis and matched the intent and purpose of a user’s search query well. This free placement is called an organic or algorithmic search result.

Why does SEO optimization matter for a service-oriented business?

While SEO is the cornerstone of any marketing team, it is a critical avenue for service-oriented businesses since it represents the single most important source of new visitors aka potential customers. Listed below are reasons why search engine optimization is extremely important for a small field services provider:

  • According to a recent survey by Global Web Index aka Datareportal, search engines influence product and service purchase to a large extent.

[caption id="attachment_4422" align="aligncenter" width="724"]

Nearly 81% of global population tends to search online for a product or service

Source: Digital 2020: July Global Statshot[/caption]

  • Organic SEO traffic that originates from Google is responsible for 43% of entire ecommerce traffic.
  • Nasdaq predictions show that from 2040, nearly 95% of purchases will be facilitated by e-commerce.
  • A study about the ROI of SEO by Forrester Group shows that businesses who invested in providing their website visitors an optimized user experience saw 400% increase in revenue.
  • Nearly 93% of users today rely on search engines to find a local business in 2020, while 34% users search almost everyday for reviews of the product or service they want to purchase.

SEO optimization for small field service businesses

Although most small field-service business owners understand the importance of SEO optimization, they are either not technically sound to do the optimization themselves or they don’t have enough funds to hire an SEO expert. Wouldn’t it be great if one of the tools in your existing software can help you take care of SEO optimization on the side? Definitely. For most service-oriented businesses, field service software suites are tools that streamline work orders, manage field workforce, control scheduling and dispatching, and other back office functions. While these features are crucial for optimizing field workforce operations, not many small business owners realize that their field service tools also have the power of a content management system (CMS) hidden deep within their stack.

Using field service software to optimize your website

Modern field service software like Zuper provide an untapped marketing potential which is an ideal solution to solve the marketing qualms of small to medium field service businesses. Unlike conventional field service software providers, Zuper asked themselves how they can help their customers do more with their field service software, and how they can solve the marketing qualms of their customer, the answer is their user-friendly yet powerful SEO builder module. Built with business users in mind, it informs business owners and functional managers how their website works and enables them to use the right combination of keywords, metadata, URL slug, blog page, and other critical elements that form the base of a solid SEO strategy for small businesses.What’s more, it doesn’t just provide businesses with an avenue to convey their brand message through SEO-friendly blog content but also empowers them to track the impact their content has on their audience, identify whether it is reciprocating necessary ROI, and make changes to their blog content on the fly without affecting its SERP ranking.

Wrap up

All small business owners who are looking for ways to amplify their brand voice need to tap into the potential of SEO. It is an important avenue that must not be ignored, because, the higher your website ranks on Google’s SERP results, the better your chances are to make your business stand out and capture the eye of your potential customers. If you’re planning to take a dip into the SEO pool but don’t have a solid understanding of the basics of SEO, don’t worry, Zuper has got your back! Our versatile team of specialists will accompany you every step of the way in your journey to conquer SEO. Sign up for a free trial today and see for yourself how easy and effortless it is to optimize and amplify your company’s website alongside streamlining your field service operations.

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