As the solar industry enjoys a positive response from the public, running a successful and steady solar business is a major concern for solar panel business owners. Business owners need to level up their marketing game to experience steady growth.
Read on to find some of the most helpful tips for business growth!
Ten effective solar panel business marketing strategies
Like any other business, even your solar panel business needs strong marketing strategies to generate more revenue. Here are 10 of the most effective ways you can grow your solar business:
Understand your product
One of the easiest ways to lose a potential customer is not providing enough information! You should be ready to answer anything about your product. However, this does not mean you need to get overly specific. Having general information about the solar industry is enough.
You need to show that you have enough resources to provide your customers with information. This builds credibility! And if you have got a staff, ensure that you give them an easy-to-navigate database containing facts, procedures, a rock-solid marketing plan, and product knowledge to deal with customers efficiently.
You need to make your customers feel safe about making a purchase decision. But if you fail to do this, your buyer will go away. To avoid this, you need to:
- Read current trends in the industry
- Address all the myths revolving around solar power and products
- Stay up-to-date on all the current changes in a product
- Stay relevant with the latest product information on your website
- Have a contact button on your site for people to reach out to you easily
- Write a blog and pour your knowledge
Take the time necessary to understand your product. When addressing your customers, remember to always focus on the benefits rather than the features!
Conduct market research
Growing your solar business is not easy, especially if you lack a thorough understanding of the solar industry.
Of course, you can spend thousands of dollars trying to increase revenue, but it is unlikely to be successful if the market is not ready for you! Market research clues you into what people are (and are not) willing to buy. And it keeps you from wasting money unnecessarily.
In-depth market analysis shows your rate of success or failure. So before going live with your business, ask yourself the following questions:
- Who’s my target audience?
- What’re the demographics of my audience?
- What’re the latest market trends in the solar business?
- Which geographical locations should I target to get new buyers?
- What solar products are currently driving growth for different solar panel companies?
Additionally, make sure you hold a thorough competitor analysis. Pay attention to what your competitors are doing. This gives an idea of what you should and should not do!
Identify your unique value proposition
A unique selling point/proposition, UVP is a specific benefit that makes you stand out from your competitors! Highlight your UVP and actively target your brand to the audiences most likely to find your USP compelling.
When identifying your solar business’ UVP, select a feature that provides your customers with long-term benefits and economic value. For example, if your solar business promotes more output, high capacity, or durability, highlight how these features will benefit your audience over what other solar panel companies offer.
Moreover, people prefer products from companies they feel connected to. You may engender a sense of relatability with your customer by mentioning your mission. For example, if your company provides solar products at an affordable rate, say something like “bringing affordable electricity.”
Don’t sell, rather solve
Overselling products is a big NO! Don’t be pushy. Instead, always focus on solving your audiences’ problems.
A customer may do research prior to making a purchase decision. Searching online and consulting colleagues, friends, and family is common before purchasing. But as a solar expert, you need to realize there is a huge knowledge gap.
People that conduct a web search encounter sales offers that do not focus on guiding them. This leaves a huge opportunity for you to customize your content that appeals to the audience.
Produce newsletters, eBooks, illustrations, infographics, and useful content designed to educate people about solar options. This helps potential buyers make informed decisions.
Follow up on your leads
Don’t let your sales leads dry out. Convert them into a customer by following the steps below:
- Make a quick call: Making calls faster prove a great conversion rate and it is called speed-to-call.
- Email within 20 minutes: Some prospects do not want to receive a call immediately. Instead, send them a personalized email within the first 20 minutes.
- Call within 30-60 minutes: Second attempt call increases your conversion rate to 32%.
- Make the third call within 1-2 hours: The third call increases your conversion rate to 67%.
- Try the fourth call within 5 days: Following up on your lead after five days is perfect and increases your conversion rate to 73%.
Be persistent but not annoying. Leaving more than five emails and six calls will likely annoy your prospect. Avoid overdoing it!
Give a money-back guarantee
Fear of financial loss can have a real influence on your customer’s purchasing decisions. Think about it from their perspective. What can you do to alleviate this fear? What can customers do if their purchase does not work for them?
Buyer’s remorse can be avoided by offering a money-back guarantee. This can help relieve some of the anxiety around making a purchase and ensure that the customer feels safe risking their money with you.
Remarket for more deals
Remarketing is a tactic that serves targeted ads to people who have already visited your site or taken a certain action. It helps you stay on top of your customer’s minds.
Pushing your promotional offer with remarketing is a smart move! It increases your brand recall value, a marketing term that defines the total number of people who can remember your brand.
Offer referral credits
Money is a driving factor for everyone. People will be attracted to offers that provide them incentives. So, there is nothing better than offering referral credits to people who refer your products or services to their friends.
Partner with related businesses
Try to look at the broader picture! People who invest in renewable energy products like solar panels are going to have other things in common. They likely prefer organic products, spend time outdoors, and are concerned about their energy consumption.
These preferences can be used to your advantage. Study your audience’s behavior and collaborate with other businesses to serve your common interests.
Create a memorable impression
Focus on providing the best customer service possible. At every step of your sales, try to establish and maintain a high-quality customer experience. This will help you build an excellent brand reputation and contribute to your name recognition.
Moreover, build a unique brand identity. Do not rush. Spend the time necessary to craft your brand logo, website, promotions, and content. The extra time you take can help you to stand out from the competition.
Keeping your customer at the heart of your marketing strategy is the key to running any successful business, and solar is no different. Take the time to conduct in-depth market research and apply your findings to your strategic planning efforts. Your work will not go unrewarded. We hope you have found these tips helpful and that you yield positive results!