If you're like most cleaning business owners, you're always looking for ways to grow your business. Well, you're in luck! Here are five proven techniques that will help you attract more customers and grow your business.
1. Find a specific niche
The cleaning industry is a big one and by providing generic services you might be spreading yourself too thin. One of the ways to acquire new clients is to focus on a specific niche market. Maybe you focus on deep carpet cleaning or window cleaning.
This makes it a lot easier to gain traction as there are fewer competitors in your segment. Marketing is also easier as you have identified your target demographic, to which you can send all your resources. Just make sure that your service is really providing something of value to your clients.
2. Provide good customer service
Keeping your clients happy is an essential part of getting repeat customers. By making sure you arrive on time and respect your customers, not only can you expect to get them to use your service again, but they may also refer you to their friends.
Customer service is a crucial part of any business, however, in the cleaning business, you come into people’s homes, and therefore it is even more important that you keep them happy. One way to really get yourself out there is to even send birthday wishes.
Customer support is the most essential part of a cleaning business as cleaning service is subscription-based and it is the subscription that provides high returns. It is important to have customer support in every cleaning business and track the customer satisfaction score to see how well your business performs in the market.
3. Create an email list
Email lists have a much higher return on investment (ROI) compared to other forms of marketing. Because your subscribers joined the list and verified the link these customers are highly interested in what you have to offer.
One of the biggest advantages of an email list is that it is direct, unlike other social media marketing. The majority of people who view your website once will never return, people are much more likely to return to your website if you invite them through an email. You do not want to miss the chance of converting a looker into a customer.
4. Let go of unwanted customers
If you have an already established business with customers coming in, “firing” some of your unwanted customers is sometimes needed to continue growing your business.
Bad customers can take up a lot of time, especially when you look from the perspective of a customer service representative where you could actually be helping your loyal customers who show a greater interest and involvement in using your products and also have a basic trust in your company and support team.
On average, if 20% of your customers provide you with 80% of your headaches, the time has come to let go of such people. By making sure that the clients you serve align with your views of the future, you can prevent excess problems.
5. Encourage customer referrals
Customer referrals are one of the best ways of growing your client base. In an industry built heavily on word-of-mouth getting customers to refer you is essential. Give incentives such as 20% off a future cleaning for every new customer they refer to.
This not only brings in new customers but keeps your current ones happy as well. One thing to keep in mind is that no customer wants to refer to a bad cleaning business, so as long as you do an excellent job getting customer referrals will boost the number of customers you serve.
If you’re looking for ways to grow your cleaning business, try implementing some of these five proven techniques. Finding a specific niche, providing good customer service, creating an email list, letting go of unwanted customers, and encouraging customer referrals are all great ways to attract more business.
These are just a few of the many strategies you can use to grow your cleaning business. Implement as many as possible and watch your business take off! Keep an eye on our resources for cleaning businesses for more tips like this in the future.