It's no secret that in order to be successful, you need to advertise your business. However, when it comes to advertising a cleaning business, many business owners feel unsure of where to start. In this blog post, we'll discuss some of the best ways to advertise your cleaning business online and generate new leads. Keep reading for more information!
1. Build your personal brand
Building a reputation in your community is a great way to gain new clients. Before you spend money on advertising, cohesive branding is a must. Making sure your business has a good logo and theme which helps identify your business and set it apart from the rest. Being unique and creative will help pull more clients over to your service.
2. Digital marketing and social media presence
Creating and running social media accounts such as Instagram and Facebook is a good way to keep your current customers in the know or even to gain new customers. Paid posts on these sites are a great way to expand your audience.
One very useful feature is geo-targeting ads to find people in your area. For a cleaning business Yelp is a great place to advertise your business. But making sure that your business maintains a good rating is equally as important.
3. Sponsor your review page
Advertising your review page on sites like Yelp is a great way to leverage customers to you over your competitors. By sponsoring your listing your listing will gain priority over others and will be shown to potential clients before they can take a look at anyone else.
4. Put up flyers
For those of you who are not as tech-savvy as others, flyers are a wonderful way of gaining clients in your local community. This is also a fairly low-cost option compared to more expensive online advertisements. Placing them at mailboxes or near community centers or other local institutions will help your business gain visibility in your community. Just make sure to include your company's name and contact details as well as give it some good branding.
5. Offer incentives
I have saved the best for last, giving offers incentivizing repeat customers is a great way to keep a consistent clientele. One method that has been working wonders is by giving referral incentives. Cleaning businesses with recommendations, by creating a referral program, or by offering, for instance, waiving off $25 for those who refer a friend to your business can help grow your client network.
There are many ways to market your cleaning business. In an industry that thrives due to client recommendations and word-of-mouth referrals, the most important thing is to provide a world-class experience and perform a great job. Maintaining a good reputation with your clients might be the single most important thing in running a cleaning business.
Though it may seem challenging to market a cleaning business at first, there are many avenues you can explore. These five methods provide a great starting point for any business owner looking to generate new leads and grow their customer base. Stay tuned for more resources on marketing your cleaning business - we'll be sure to keep you updated! In the meantime, which of these methods do you plan on incorporating into your advertising strategy?