If you are an electrical contractor owning a business, chances are, unlike large companies, you don't have a dedicated team for sales and marketing. But, this shouldn't stop you from marketing your services.
Even though your budget doesn't allow you to invest in big TV commercials and hoardings, you can definitely employ basic marketing strategies that are as effective as any high-budget marketing strategy without costing too much of your time and money.
How to market your electrical contractor business online
Before you implement any marketing strategies, write a marketing plan, define your goals, determine your budget and figure out ways to measure the performance of your marketing campaigns.
Once you are done with research and planning, get started with these cost-effective marketing strategies to reach new clients, get you more projects, and grow your electrical business:
Build a great website
A professional-looking official website should be your first step in proving you are a reliable electrician. A good website design is clean and creates a great user experience. Include the following on your website:
- Information about your company, services you offer, areas you operate, blogs, contact information, and contact/inquiry form.
- A clear call to action on your homepage, redirecting visitors to a landing page.
Make your website SEO-friendly
Search engine optimization involves making changes to your website and content to improve rankings on search engines. How can you improve your search engine rankings?
- Add relevant and high-traffic keywords to your website pages.
- Include popular search terms in your headings and throughout the page content.
- Ensure your site loads quickly.
- Make it mobile-friendly.
Invest in pay-per-click advertising
PPC is one of the most powerful paid advertising tools for small businesses. Here, Google shows the ad for your services in its search results for the keywords and terms related to your business. This advertising method sends traffic to the landing page of your website, allowing you to generate targeted traffic quickly.
Be active on social media
Social media gives you an excellent opportunity to engage with your customers and your prospects. Depending on the nature of your business, you can decide which platform will benefit you the most and focus on developing content for that particular social media platform.
Leverage email marketing
Email marketing may seem old-school, but it is still one of the best marketing strategies to create the buzz around your electrical business. Emails help you stay in touch with your existing customers and attract leads. Use your customer database to create an email list and send useful content such as:
- Discounts on services
- Seasonal promotions
- Referral program for existing customers
Collect online reviews
Online reviews on sites like Yelp and Google Reviews are powerful marketing tools. Positive reviews can set you apart from local competitors and help you win new clients. On the other hand, low review ratings can steer customers away from your website. As a rule, always ask your happy customers to leave you five-star reviews for the service you provided.
The world of online marketing may seem daunting. But it's actually not so hard. Get started on these simple marketing strategies to see an uptick in your electrical contractor business in no time. Now that your marketing is settled, if you would like to streamline your operations, give Zuper a try.
With our easy-to-use interface and powerful features, you’ll be able to take on more jobs, streamline your processes, and get a better handle on your business. Don’t believe us? Try it out for yourself!